In the realm of Swadeshiera, “Swadeshi” is the vibrant heartbeat of indigenous and local treasures, while “Era” resonates with the tapestry of generations. This harmonious fusion gives birth to a profound concept: the era of local products.
As we navigate the intricate pathways of nations, we recognize that finance, the lifeblood of any nation, can either build it to towering heights or erode it to obscurity. It’s an undeniable truth that the vigor of a nation rests upon the foundation of robust financial health—indeed, a wealthy state is a formidable state.
India, with its colossal population of 1.35 billion (a staggering 135 crores), boasts a domestic market of epic proportions, potent enough to fuel our own nation’s prosperity. Yet, despite this inherent strength, we find our Indian market infiltrated and often dominated by foreign products in various sectors. As Indian consumers, we sometimes unwittingly bolster the economies of other nations, inadvertently strengthening their foothold in our homeland.
In the wake of the Indochina Border dispute and the clarion call by Prime Minister Narendra Modi to embrace “Vocal for Local,” we have made a collective decision to champion this movement, to illuminate the path towards indigenous products, and to forge a resilient, self-reliant India—#AtmanirbharBharat.
Our mission is clear
we aspire to empower individuals with in-depth knowledge about Indian companies, their roots, their diverse array of products, and the tapestry of local brands that grace our nation’s landscape. Through this singular platform, our website, we aim to weave a narrative that celebrates and elevates the treasures of our homeland, ushering in a new era where Swadeshi pride and self-reliance reign supreme.