Industry- Lifestyle Electronics Devices.
Founded- Nov 2003.
Headquarters- Mumbai, India
Area served- India.
Key people- Sameer Mehta, Aman Gupta.
Products- Headphones, Earphones, Speakers, Mobile Cable, etc
Revenue- 704 Cr ( 2020 Year)
Number of employees-
The Boat Audio Company is an Indian-based consumer electronics goods Company. Its company headquarters is located in Mumbai, Maharashtra. The Amna Gupta and Sameer Mehta Co-founder of the Boat Pvt. Ltd. the company’s products catalogue include Headphones, Earphones, Speakers, AirPods, etc.
The Company’s journey started in 2013 and was made the incorporated marketing service industry by Co-founder Sameer Mehta and Aman Gupta. The company name was Imagine Marketing Private Limited. The Young Boy, who wants to make a fashionable electronic consumer product in India. He recognized in India only two or three options available for headphones, one is a mobile company, second is foreign-based brands. So he decided to manufacture good quality headphones and their built design is good enough to attract everyone.
The boAt Company established in 2015 in Mumbai Maharashtra, distributes fashionable consumer electronics. The Boat products catalogue includes Headphones, Earphones, Speakers, Smart Watches, Charger Cables, etc. Its earphones and headset are most popular in the 18 plus youngsters group because of their fashion-oriented looks. The boAt is the fifth largest wearable brand in the world and its main competitors are JBL, Samsung, Sony, Realme, Bose, One Plus in India.
BoAt Products and Brands-
The Boat design and markets the different types of audio devices including wireless earbuds, wired headphones, Bluetooth headsets, wireless speakers, home audio equipment, and Mobile phone accessories. The boat has sold its products at retail stores as well as e-commerce platforms such as Flipkart, Myntra, and Amazon. It distributes the wireless headphones under the Boat Rockers and Nirvana Brand name. Also, Boat Earbuds are distributed under the Airdopes Brand name.
The Boat Company home audio offering soundbars and Subwoofers as per televisions and other home theatre system compatibility.
It provides a multiple-input like Bluetooth, USB-A, and Auxiliary Cable, etc.
The Boat launched some special edition Headphones and Speakers collaboration with CSK and MI cricket teams.
BoAt Marketing and Promotion
The Boat Company markets its products through social media and advertising campaigns. Their main aim is to target the 18 plus audience and grab their attention. The Boat called their influencers as BoatHeads. It’s BoatHeads including Bollywood celebrities like Jacklin Fernandez, Kartik Aryan, Parineeti Chopra, and Singer Neha Kakkar, Rapper Javed Sheikh (Neazy), and Athletes Hardik Pandya, Rohit Sharma, Shreyas Iyer, Shikhar Dhawan, etc.
The Boat Company has a brand Tie-Up with sports franchises like IPL (Indian Premier League) cricket teams CSK and MI. It’s Co-branded its audio device with music events such as Sunburn Festival and Lakme Fashion Week.
Boat Lifestyle has raised the Rs. 50 Cr funding from Qualcomm venture, It’s leaders in the wireless technologies sector. The Qualcomm investment will support the brand marketing and focus on the next Generation’s attraction towards the Boat device. The Boat enters the next phase of growth and innovation and they were building a relationship with Qualcomm to develop their R&D capabilities and manufacturing facilities in India.
Boat Lifestyle brand plans to raise about 3000-35000 crore through an initial public offering (IPO) at the valuation of Rs 11000 crore (1.5 billion). The DRHP will be filled in the next few months and the IPO is expected by 2022. The company has generated Rs 700 Cr in revenue for FY20.