Parle Products Private Limited.
Parle Products, an Indian-originated food products industry, has carved a prominent niche for itself in the global market. With a legacy spanning over 92 years, Parle is a name synonymous with trust and quality. In 1929, during the era of British colonial rule in India, the seeds of this iconic brand were sown by Mohanlal Dayal, an ardent supporter of the Swadeshi Movement. His vision was to create an Indian-origin brand of candy and biscuits that would be accessible to people from all walks of life. After acquiring candy-making knowledge from Germany and investing in a candy-making machine, he established the first Parle confectionery in Vile Parle, Mumbai.
The Journey Begins
Parle commenced its journey with just 12 workers, crafting delectable orange candies that soon gained popularity. However, it was in 1938 that Parle ventured into the biscuit segment with the creation of the iconic Parle Gluco biscuits. These biscuits became immensely popular during World War II, but post-independence, production faced challenges due to raw material shortages. With the advent of the Green Revolution in India, Parle Gluco biscuits were back on track.
Evolution and Ownership
In 1950, the Chauhan brothers, namely Vijay, Sharad, and Raj, took the helm of the Parle Company, steering it towards greater success. Under their leadership, Parle diversified its product range, introducing favorites like Parle-G, Monaco, Cheeseling, Krack-Jack, Hide & Seek, and many others. In 1985, due to copyright issues, Parle Gluco was rebranded as Parle-G, with ‘G’ signifying ‘Glucco’ and later, ‘Genius’ as the company’s slogan.
Parle-G made history by becoming India’s first FMCG brand to surpass 5000 Crores in revenue from retail sales in 2003. By 2019, Parle held a substantial 7% share of the global biscuits market. Remarkably, by the end of 2020, it surged to an astounding 50%, according to Nielsen’s Media and Research report, solidifying its position as the world’s largest-selling biscuit brand.
A Diverse Parle Product Portfolio
Parle’s product portfolio encompasses a wide range of offerings, including biscuits, candy, snacks, and more. Some of its popular brands include Parle-G, Monaco, Cheeseling, Krack-Jack, Hide & Seek, 20-20, Milk Shakti, Fab!, Top, Bourbon, Magic, Bakesmith, Happy Happy, Parle Gold Star, and Nutricrunch. Additionally, Parle produces confectionery delights like orange candy, Kismi Toffee bar, Poppins, and a variety of snacks such as Mexico Nachos, Parle Wafers, Full Toss, Parle Nankeen, Parle Rusk, and Parle Cake.
Parle’s reach extends far beyond the borders of India. The company manufactures a staggering one billion packets of Parle-G biscuits every month, distributed through five million retail stores worldwide. Furthermore, Parle has expanded its footprint with manufacturing units in seven countries outside India, including Nigeria, Ghana, Kenya, and Ethiopia. In 2018, a new manufacturing unit was added in Mexico, underscoring Parle’s commitment to global excellence.
Diverse Investments and Certifications
In recent years, Parle has invested substantially in automation, enhancing the quality of its biscuits and candy. The company has transitioned from wax paper to plastic packaging, reflecting its commitment to environmental sustainability. With ten company-owned facilities and 125 contract-based manufacturing units, Parle’s production capabilities are a testament to its commitment to quality.
Parle Products has earned globally recognized certifications, including FSSC:22000, ISO:22000-2005, and Halal Certification. The company is also a member of international associations like BCMA (USA), cementing its position as a global industry leader.
Unraveling the Myth: Parle-G Girl
Parle-G’s iconic branding, featuring a young girl, has sparked curiosity and rumors for decades. Product Manager Mayank Shah clarified that the girl in the picture is merely an illustration by Everest Creative’s artist Maganlal Saiya. Parle-G is a brand that transcends traditional promotion, as it thrives on its product’s inherent quality and taste.
Continued Success and Recognition
Since its debut at Monde Selection, an annual food, drink, and cosmetics competition, in 1971, Parle Products has consistently garnered gold and silver awards at the World Quality Selection, reaffirming its unwavering commitment to excellence.
A Flourishing Future
In 2021, Parle Products expanded its portfolio by venturing into the wheat flour market with the launch of ‘Parle-G Chakki Atta,’ further diversifying its offerings.
Parle Products stands as a shining example of Indian entrepreneurship and ingenuity, with its biscuits and confectionery products rapidly gaining prominence on the global stage. As the company continues to innovate and expand its reach, its legacy of trust, quality, and taste remains unwavering. Parle-G biscuits, the heart and soul of the brand, continue to be a staple in homes and hearts across India and beyond, ensuring that Parle’s journey of excellence is far from over.