Ravalgaon Sugar Farm Limited.
The Ravalgaon Sugar Farm Limited is a public limited company and manufactures confectionery products. The company Head Office is situated in Ravalgaon, Nashik district of Maharashtra. Its products portfolio includes toffees such as Panpasand, Mango Mood, Cheery, Supreme, Laco, etc.
The Ravalgaon Sugar Farm journey began before independence. Seth. Hirachand Walchand is an ambitious industrialist. In 1923, he came to Ravalgaon with extraordinary vision. He decided to develop his own industry using modern technologies, but he realized that agriculture is the largest industry in our country at that time.
Seth Hirachand bought 1500 acres of barren land and cleared the cactus trees, rocks, stones to make them useful for agriculture purposes. He planted the sugarcane in which land was capable of farming then he established the first sugar mills. Around the mills developed the township and they provided healthcare facilities, education, and employment to remote or rural communities.
In 1933, Ravalgaon Sugar Farm limited became the incorporated industry. They started diversifying their portfolio adding other development projects. The Ravalgaon sugar farm has some amount of output used to develop confectionery under the Ravalgaon Brand. In the 1940s, started manufacturing confectionery products under the Ravalgaon Brand Name. It’s especially based on the Ravalgaon village name. The journey of Ravalgaon chocolate started from there. The Ravalgaon confectionery division makes the hard-boiled sweets and toffees. Seth Walchand also developed the same replica model of Ravalgaon agriculture development at Kalamb, Pune. They developed the township there and gave the name Walchandnagar.
The Ravalgaon confectionery manufacturer consumes food products that are accessible to everyone. Their slogan was “sweet smiles on millions of faces”.
Ravalgaon Products and Market Share-
Ravalgaon sugar farm limited produced the sugar and its confectionery division manufactured the sweet and toffees. They did some innovation and increased the variety of toffees, like Panpasand, Mango Mood, Cheery, Supreme, Laco, Choco Cream, Coffee Break, and many others. Their Toffee is sold all over India by the in-house sales department. They also maintain their own retail outlets. The Ravalgaon Confectionery always works to expand its business in India and foreign countries. They want to make their brand a leading global player.
Investment and Businesses-
The Ravalgaon sugar farm and confectionery started from a small town, Nowadays it’s becoming India’s well-known confectionery producer. Their machinery was manufactured by the world’s topmost manufacturing industry from Germany, UK, Italy, and India. The Ravalgaon confectionery plants were invested in automation for avoiding hand touch. They had high-speed multiple cooking, forming, and packaging lines for confectionery. The toffees are wrapped using the Double-twist, Single-twist, and flow pack (Pillow Pouch) techniques. The Ravalgaon Confectionery and 16 more Companies came under the Ravalgaon sugar farm limited corporate family. They consistently invested in technology to maintain the standard and high quality of products.
The Ravalgaon confectionary ran the AD campaign with old Marathi celebrities. The Pan Pasand Mood bluster Ad campaign was most popular than other toffee Advertisements. In Ravalgaon Confectionary Ad Campaign used the famous Marathi movie dialogues. Now a day, Ravalgaon confectionery doesn’t spend a single penny on the brand endorsement.